Dongfeng glory is a passenger car sub-brand under the Dongfeng Motor brand, adhering to the core values of "all for users, super struggle, embrace change, integrity and reliability, and value sharing". Based on market insights, Dongfeng glory adheres to the car-making concept of "let intelligence into life and smart SUVs for everyone", and at the beginning of its launch, it has clearly defined its development strategy of "focusing on MPV and SUV".
Dongfeng glory is committed to building a passenger car brand with a full range of MPV, SUV and sedan. There are currently five SUV models of Glory 580, Glory 580Pro, Glory ix5, Glory ix7, Glory S560, and two MPV models of Glory 330/330S and Fengjing 370/S370.
Chinese name ：Dongfeng glory
Founded in ：2008
Affiliated company ：Dongfeng Motor
Country by ：China
Industry ：Automobile
table of Contents
1 Development history
2 Brand identity
3 Brand slogan
4 Its products
5 Brand honor
1，Development history
Dongfeng glory was established in 2008.
On June 27, 2003, Dongfeng Yu'an Vehicle Co., Ltd. (now Dfsk Automobile Co., Ltd.) was established
On May 22, 2005, the first Dfsk minicar was launched in Wuhan
On December 23, 2005, the 10,000th Dfsk Automobile rolled off the assembly line
On October 16, 2007, the press conference of Dfsk Passing European and American Standard Certification was held in Guangzhou
On September 9, 2008, a single batch of 2000 Dfsk minicars was exported to the European market
On May 23, 2010, Dfsk’s 500,000th car rolled off the assembly line
On April 23, 2010, Dfsk Automobile Company donated 15 Dfsk police mini-cars to Yushu earthquake-stricken area
On May 13, 2012, Dfsk’s 1 millionth car rolled off the assembly line
On April 19, 2013, the press conference of Dfsk Fengjing New Car was held in Shanghai
On September 17, 2013, the compact MPV·Dongfeng glory National Peak Launch Conference was held in Zhengzhou, Henan.
On April 20, 2014, Dfsk brought its AMT auto-integrated Dongfeng glory model to the 13th Beijing International Auto Show. To
On June 3, 2014, the new Dongfeng glory 330 was launched
On October 16, 2014, Dongfeng glory 360 was grandly released at the Wuhan International Auto Show
On November 16, 2015, Dongfeng glory 370 was listed nationwide
In 2016, the Dongfeng glory 580 Everest Super Tour came to a successful conclusion.
On June 21, 2016, Dongfeng glory 580, a super city SUV, was launched
On April 25, 2016, Dongfeng glory 580 made its debut at the 14th Beijing International Automobile Exhibition.
On June 21, 2016, Dongfeng glory 580 was officially listed in Boao, Hainan.
On February 11, 2017, Dongfeng glory officially released its "ecological growth" strategy to establish a user-centric, full-value ecological chain of "super alliances" and "super fans".
On April 6, 2017, Dongfeng glory's "Car Sharing" campaign was officially launched in Lijiang, Yunnan.
On May 26, 2017, Dongfeng glory successfully entered the Top 100 Chinese Brands in 2017.
On September 24, 2017, Dongfeng glory 580 smart-connected Wuzhen went public.
On November 13, 2017, the young people's SUV Dongfeng glory S560 was launched in Shenzhen. This is the second smart product of Dongfeng glory.
On April 11, 2018, Dongfeng Fengguang's first new smart coupe SUV, Fengguang ix5, was unveiled in Beijing.
On September 18, 2018, the National Media Test Drive for the first smart coupe SUV, the ix5, was held in Dali. To
On October 31, 2018, Dongfeng glory's first smart coupe new SUV, glory ix5, was officially launched at Chongqing International Expo Center.
On July 31, 2019, the super urban SUV glory 580Pro was launched nationwide
On November 22, 2019, the global mid-size SUV Dongfeng glory ix7 was officially launched at the Guangzhou Auto Show
2，Brand identity
As a passenger car sub-brand of the Dongfeng Motor brand, Dongfeng glory brand has adopted the brand logo of Dongfeng Motor's "Shuangfeiyan" brand.
3，Brand slogan
Beautiful glory, beautiful life
4，Its products
Dongfeng glory ix5: The first smart coupe new SUV created by Dongfeng glory is the designated car for the program of "Wisdom" in 2018.
On October 31, 2018, Dongfeng glory's new model, the Fengguang ix5, was officially launched in Chongqing. It launched a total of 7 models with 360TGDI, 280TGDI, and 220T power.
As a new smart coupe SUV, the biggest feature of the Fengguang ix5 lies in its off-road running. It is a breakthrough to realize the organic combination of coupe styling and SUV passability, especially the cross-countryization of the coupe.
Dongfeng glory 580: An SUV that "talks and connects more intelligently", with a body length of 4680mm, width of 1845mm, and height of 1715mm.
On June 21, 2016, the highly anticipated “Super Urban SUV” Dongfeng glory 580 was officially launched in Boao, Hainan. There are 6 models of glory 580, equipped with 1.8L naturally aspirated and 1.5T turbocharged power, matching CVT Automatic transmission and manual transmission are available for consumers to choose.
Dongfeng glory S560: The body is 4515mm long, 1815mm wide, and 1735mm high.
On November 13, 2017, the second SUV Fengguang S560 under the Dongfeng Fengguang brand was launched in Shenzhen "Ji Young". This SUV targeted at young people is the second product launched by Dongfeng glory to implement the "super smart strategy". This time, a total of 6 models with two power combinations of 1.8L+5MT/CVT have been launched, and it has the same level of leadership. The three advantages of "Easy Intelligent Connection", "Easy Driving Control" and "Super Warranty". The glory S560, which uses three sets of combination of online celebrity marketing, entertainment marketing, and fan marketing, has received a high degree of attention as soon as it went on the market, and it can be said to be popular before it goes on the market.
Fengguang 580Pro: The length, width and height are 4715mm/1845mm/1715mm respectively, and the wheelbase is 2780mm.
"Quality first, driving value," the Guangdong region launch conference of the super urban SUV glory 580Pro will be held in Guangzhou Changlong International Convention Center on September 8, 2019.
glory ix7: It has an ultra-wide body with a length of 4930mm and a width of 1935mm, a wheelbase of 2810mm, and a smart layout with 6 seats and 5+2 seats.
Dongfeng glory 330S: The body is 4565mm long, 1725mm wide, 1810mm high, and the wheelbase is 2725mm.
Dongfeng glory S370: An MPV that can be driven by the whole family, with a body length of 4565mm, a width of 1725mm, a height of 1810mm, and a wheelbase of 2725mm.,
5，Brand Honors
On October 27, 2016, Dongfeng glory 580 Internet celebrity live broadcast listing project won the 2016 China Automobile Marketing Influence Award issued by the Economic Observer
On November 24, 2016, Dongfeng glory 580 won the popular SUV of the year awarded by "Car Race"
In April 2017, Dongfeng glory brand won the third "Jinxuan Award Annual Product Brand Innovation Award" issued by "Automobile Business Review"
On November 17, 2017, Dongfeng glory 580 Zhilian was awarded the Best Medium SUV of 2017 by "Car Watch"
On December 8, 2017, Dongfeng glory S560 was awarded the 2017 SUV by China Youth Daily
On January 11, 2018 Dongfeng glory S560 was awarded the 2017 New SUV by the Economic Observer