In June 2019, SAIC Roewe officially announced that its new SUV was named "Roewe RX5 MAX". "MAX" is the abbreviation of "Make Attitude Xtreme" in English.
As SAIC Roewe’s 2019 blockbuster masterpiece, Roewe RX5 MAX focuses on "MAX for styling aesthetics, MAX for intelligent technology, MAX for driving quality", and fully implements the "max" concept.
In the interior, Roewe RX5 MAX takes "Emotional Intelligence and Emotional Intelligence" as the design theme, aiming to highlight the sense of intelligent technology and humanistic care, and bring intelligence and technology MAX. Spread-wing IP platform is flexible and stretchable; 12.3-inch digital full virtual instrument and 14.3-inch 2.5D four-curved large screen, with the new Internet car intelligent travel system 3.0, to achieve the integration of rhythmic aesthetics and digital technology; the empty electronic gearshift adopts horizontal type design.