Dongfeng joyear X3 is positioned as the "first oversized SUV" in China, and it was officially launched on April 10, 2014. It is an important strategic model launched by Dongfeng joyear for the young “first-buyers” who have a clear attitude of “the first car is an SUV”. joyear X3 is priced at RMB 66,900 to RMB 77,900. The product advocates “leapfrogging, more comfortable”, and it will bring consumers “leapfrog” space, passability and comfort.
product description
For the “first-buyers” born in the 1980s, their budget for buying a car is very limited, but they still hope to enjoy the pleasure of sitting in the car and looking down from a height at any time within the scope of their ability, and the comfortable ride brought by the spacious space With comfort and open-minded city driving experience, small SUVs have become the first choice for these consumers. However, the mainstream small SUVs on the market all reflect the shortcomings of short bodies and limited interior space, and the shortcomings of low and narrow field of view, and the inability to have both the rear seating space and the luggage compartment space are prominent. The price of SUVs with larger space and higher sitting posture is generally around 100,000 yuan.
Facing the needs of consumers, joyear X3 provides targeted solutions. First of all, joyear X3 makes up for the disadvantages of small SUV space, with a body size of 4382×1835×1705 mm and a wheelbase of 2685 mm longer, providing a spacious passenger environment for both front and rear passengers, while also taking into account the loading space. , Becoming an SUV with the "best of both worlds" in terms of riding space and loading space. Secondly, joyear X3 also has a high passability ahead of models of the same price. The minimum ground clearance of the joyear X3 reaches 200 mm, which is comparable to a professional off-road vehicle. The high sitting posture and wide field of vision created by the high ground clearance give young “first-buyers” a pleasant driving experience of “sitting on a high place and looking down on sentient beings”.
Model concept
Leap the class, the more comfortable
According to the car needs of the target consumer groups, joyear X3 takes "the more comfortable the class is" as its product proposition. The joyear X3 has made up for the common shortcomings of small SUVs by "leapfrogging" in space, meeting consumers' demand for "large interior space" when buying a car, and providing new options for SUV "first buyers". In addition, the high sitting posture and wide field of vision created by the high ground clearance give young "first-buyers" a pleasant driving experience of "sitting on a high place and looking down on sentient beings."
The first car is an SUV
For many first-time buyers born in the 1980s, even if they have a limited budget for car purchases, they still hope to enjoy the pleasure of sitting in the car from a high place at any time within their abilities, the comfortable riding comfort brought by the large space, and the soul With the driving experience in the open city, small SUVs have become the first choice for these consumers.
Based on the diversified car needs of these users and the clear attitude of "the first car is an SUV", joyear X3 has become a special solution for these consumers. The joyear X3, which advocates "the more comfortable the higher the class," not only satisfies the desire of the "first-buyers" for SUVs, but also surpasses the same level advantages in terms of large space, high passability, and beautiful styling, bringing consumers value-for-money comfort Experience with a car. Let the first SUV of the first purchase family, none other than joyear X3.
Product advantages
The product performance of joyear X3 has obvious advantages of "nobleness", and the specific performance is as follows:
High passability
joyear X3 has a 200mm minimum ground clearance comparable to professional off-road vehicles, allowing consumers to easily cross various complex road conditions. The high ground clearance also brings a higher sitting posture for the joyear X3, so that the driving field of view is wider, with a condescending look down effect, and satisfying the psychological pleasure of consumers.
leapfrog space
joyear X3 has a body size of 4382×1835×1705 mm and a wheelbase of 2685 mm, which surpasses the standard of a "small SUV" and provides a spacious passenger environment for both front and rear passengers. Rear passengers can get 750-950 mm of legroom, and their sitting posture can be adjusted at will. In addition, the joyear X3 can still have 700 liters of luggage compartment space under the premise of ensuring sufficient rear seating space. Once the rear seats are down, the luggage compartment loading space can be expanded to 1,900 liters. The luggage compartment of the joyear X3 has an opening of 1120 mm and a depth of 610 mm, making it easy to access items. Therefore, the joyear X3 is a model with the best of both worlds in terms of riding space and loading space.
fashion style
The joyear X3 adopts a sporty and fashionable design, which caters to the aesthetics of the current young people. The whole car has a fashionable and lively appearance. It features all-black air intake grilles, eagle-eyed headlights, roof racks and off-road guards. Against the backdrop of the background, joyear X3 presents consumers with a dynamic temperament.
Efficient power
The 4A91 engine from Mitsubishi keeps the economy of the joyear X3 at the level of an economical car. This engine has a displacement of 1.5 liters, a maximum power of 88 kilowatts and a peak torque of 143 Nm, matching the mature 5MT, and the joyear X3's fuel consumption per 100 kilometers is only 6.8 liters.
high comfort
In terms of configuration, joyear X3 is equipped with a luxurious electric sunroof, a large sports enclosure, a driving computer display, a Bluetooth system and many other configurations. With rich safety configurations such as ABS+EBD+BA and reversing radar, joyear X3 provides users with comprehensive safety protection.
Development History
(1) 2014 joyear X3
The 2014 joyear X3 was officially launched on April 10, 2014. With its distinctive product positioning and proposition, as well as its superior passability and large space, it is quite popular among young first-time buyers, Cost-effective achievement of young people's car purchase dreams. joyear X3 has performed gratifyingly after its launch. With its precise market positioning, sales have increased steadily, and it has quickly entered the ranks of mainstream SUVs.
(2) 2015 joyear X3
The newly upgraded 2015 joyear X3 was officially launched at the Guangzhou Auto Show. In terms of appearance, the changes of the 2015 joyear X3 are not very obvious. The luxury model adds front fog lights, and the vehicle looks full of energy. At the same time, the luxury model is equipped with lightweight aluminum alloy wheels to enhance the braking efficiency of the vehicle and allow driving. The control is more perfect, and the multi-color selection scheme also adds a touch of gorgeousness to the ordinary car life. In terms of space, the 2015 joyear X3 still maintains the original standard to maximize the advantages of space.
The upgrade highlights of the 2015 joyear X3 are mainly in configuration. The exclusive type adds an electric sunroof, so that you can enjoy the sun and air outside the window at any time, make the scenery at your fingertips, and let technology and nature have close contact with each other; the exclusive type adds a series of reversing images, inorganic core video players, navigation systems, etc. The practical configuration with "Comfortable Applicability" as the starting point makes its "leapfrog" advantage more prominent.
Model name Official | guide price (ten thousand yuan) |
2015 joyear X31.5LMT Comfort | 6.69 |
2015 joyear X31.5LMT Luxury | 7.39 |
2015 joyear X31.5LMT Exclusive | 7.79 |
other types of cars
joyear is a family car brand owned by Dongfeng joyear. Its body design comes from the famous German automotive design company EDAG. The company has designed and developed body styling for Porsche Cayenne, Volkswagen Touareg and Mercedes-Benz C-class, M-class and B-class cars. "Better city life" is the vision of the joyear brand.
At present, the Dongfeng joyear joyear line has launched the new joyear XL/LV, joyear X3 and joyear X5, making the market layout of the joyear line in the price range of 60,000 to 110,000 yuan more reasonable. Among them, the brand-new joyear XL focuses on the large hatchback market for urban homes with a price of 50,000 to 60,000 yuan, and the brand new joyear LV targets the large hatchback market with an urban style of 60,000 to 70,000 yuan. joyear X3 and joyear X5 are the "dual swordsmen" of the joyear line attacking the SUV market: joyear X3 targets the 70,000-80,000 yuan leisure small SUV market; joyear X5 1.6L models mainly sell 80-90,000 yuan leisure and transportation compact models In the SUV market, the joyear X5 1.8T model is mainly sold in the outdoor leisure SUV market for RMB 90,000 to RMB 110,000.
In addition, Dongfeng joyear will also enter the domestic sedan market. Its first sedan sedan, joyear S50, was officially launched at this year's Chengdu Auto Show. joyear S50 is positioned as a "high-quality leapfrog family sedan", facing the A-class family sedan market with huge market potential, targeting consumers in second and third tier cities who take care of family and business as the target consumer group, and with leapfrog body size, atmosphere and stability. Dynamic styling and excellent safety meet the needs of target consumer groups for "decent", "comfortable" and "practical" car purchases.
joyear S50 will work with the new joyear XL/LV, joyear X3 and joyear X5 to jointly help joyear Auto achieve seamless coverage of the full range of the passenger car market.